Ballais, Celis, Mendoza - Anna Banana, They Loved It a Bunch- A Case Study of Audience Participation in Transmedia Storytelling Advertising

June 2, 2016 | Author: Alex Mendoza | Category: N/A

Embed

Donate

Report this link

Description

This thesis is a case study of PLDT MyDSL's "Anna Banana" campaign using the concept of Transmedia Storytelling and Henr...

Comments

SUPPORT DOCURI

We need your help!

Thank you for interesting in our services. We are a non-profit group that run this website to share documents. We need your help to maintenance this website.

Donate
Sharing

To keep our site running, we need your help to cover our server cost (about $400/m), a small donation will help us a lot.

No, thanks! Close the box.